Interview with BELLE SAUVAGE

The UrbanFox had the opportunity to talk with internationally renowned designer Chris Neuman (LUX) who launched the unique brand Belle Sauvage in 2008 along with his partner Virginia Ferreira. They are a regular presence at the London Fashion Weeks and Belle Sauvage is an international fashion success, dressing stars like Katy Perry and Lady Gage. Chris, who is originally from Luxembourg, and Virginia both studied in London where they founded their brand. Known for its modern, sophisticated and bold style Belle Sauvage is definitely a brand that you should be aware of.

Could you describe yourself in three words?
Dark, creative and restless.

What are your main inspirations?
Music and subculture.

Which was the highlight of your career until now?
Several but our first packed London Fashion Week show was a special feeling. Our shows in China and celebrity presentations were special as well.

(A/W 2015-16)

When did you know that fashion was your passion?
It is a process. Fashion is a good way to express a momentary interest or obsession. It is so fast and seasonal and so fits our hunger for the new and exciting.

What do you feel when you see stars like Katy Perry and Lady Gaga wearing your clothes?
Good media value.

Have you had any really difficult moments in your career?
Yes every day. Fashion and especially ready-to-wear is a b*tch.

(A/W 2015-16)

Has Luxembourg had any influence on your sense of fashion?
Not really.

Do you think that Luxembourg is a good place for young designers to start their careers?
I think that Luxembourg is a good place to manage your royalties and licenses in fashion but certainly not to start a career.

Are you considering to open a store in Luxembourg?
Not at this moment.

Where do you see your real home would that be in London or Luxembourg? Why?
Luxembourg is our current home and we love its green lung.

(A/W 2015-16)

Which are your main goals for the next years?
We are rebranding as a conceptual brand focusing on high end collaborations and art projects. We just released a new fashion film and collaborate with China’s Next Top Model for a capsule collection.

What would be your advice to your fashion designers?
If you want to build your own label then get an angel investor and play big from the start. Fashion is a tough business. Designers normally wear out after 3 years in a commercial company and are being replaced. Make sure to understand the fashion industry before your want to work in it.

For more information visit Belle Sauvage